At Pilla, we have partnered with ZEISS, the world recognized leader in optics, to provide the most visually accurate lens technologies for the world’s most demanding archers. In 2014, we pioneered and patented the Dead Center Chroma Shift technology for Archery. We tested the concept with WORLD #1 ARCHER Erika Jones in the fall of 2013 and perfected the technical solution with her guidance. Our Dead Center engineering mandate was to develop a lens science that would focus the eye to the center of the target by reducing the visual color interference an archer experiences with current targets. The current target is presented to the eye with multiple colors and the visual noise around the center of the target is hightened by the red rings. Dead Center technology kills the red field of the target allowing the eye to focus uninterupted on the gold center. This relaxes the eye, the body, and the mind. Most important to the archer is the center of the target is now perfectly enhanced and the lens narrows the archers visual reference point. The creates a perfect visual reference for hitting the target Dead Center. The technical solution found in Dead Center lenses creates a visual tunnel for the archer to focus directly on the center. At distance, the technology creates a great compliment and synergistic system to the sights used in both recurve and compound archery.